The Effective Business Plan and 4 Steps to Create It

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IDNBC.COM - Business plan, what is it actually? Simply, it can refer to the plan you make to run a business. But sure, practically, it is more complicated than that. A business plan is absolutely important when you are starting a business as it makes all aspects tend to run well in the right direction.

Besides, it is also essential to avoid or, at least, reduce risks that may happen. Yes, in the plan of business, it can consist of some other small plans to make sure that anything can be done perfectly.

Since it is something that you should not miss out, make sure to make the plan well. On this page, you will learn about 4 steps that must be done in a business plan. Check them out.

Conduct Research


No matter how small and simple your business is, you are still required to conduct research first, you may collect some ideas on your minds and then learn more about them.

The worthiness of an idea needs to be considered so that it can be allocated well in the business.

One of the research types that are commonly done is marketing research.

Marketing research has a purpose to know the market’s necessities as well as simplify business goals you must achieve in the end.

Determine Goals


Determining goals can be done side to side with conducting research.

The goals are basically measurement tools for the business performance whether it has been good or not.

The goal determination will help you run business strategies more systematically.

Goals are also known as guidance for anyone who starts to run a business.

To ease you in putting goals thing on your plan, you can differentiate it into 3 different types; they are short-term, medium-term, and long-term goals.


  1. The short-term goal must be achieved around 1-2 years. 
  2. Meanwhile, the long-term goal is to achieve around 5 years. 
  3. Lastly, there is the long-term goal that must be achieved in 10 years or more.


It is important to know that the success of a business is not about a high achievement overnight.

So, in a few years, what you have achieved may not as big as you think before.

Create a Company Profile


Company’s branding is another important thing that you must include in the plan. Establishing branding and image can be started by creating a company’s profile.

Despite being functioned for business marketing, the company profile is also to let the public aware of the business you establish.

Sure, to attract clients more, the company profile must be made as attractive as possible. Innovation and creativity are the key points.

Make Some Categories


Lastly, a good plan of business should be divided into some categories. A plan with categories is known also as the strategic plan.

Besides, you must also include SWOT (strengths, weaknesses, opportunities, and threats) and PEST (political, economic, social, and technological) analyses.

Categories are made to help you understand your business more deeply along with chances inside.

Next, further components are important to add starting from the company description, marketing strategies, management, finance, and more in the business plan.
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