Business Intelligence: Success Factors and Benefits to Know

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IDNBC.COM - Business intelligence or BI is a term that is quite popular currently. What is it actually? The term is defined as a group of techniques and tools to transform raw data into beneficial and meaningful information for business analysis.

The technology can treat even non-structural data in a huge amount.

This way, the process of identification and development of new business strategies can be much easier.

For a company, the implementation of IB is very essential nowadays mainly to support its business decisions starting from the operation to strategies.

The operation decision includes placement and products’ prices anyway.

Meanwhile, strategies are about priorities, purposes, and directions on the higher level.

Success Factors of BI Implementation


Although BI products must have been programmed as well as possible to analyze data more accurately, there are still some factors that determine whether it will be successful or not.

  • First, there must be enough data to process. 

Without enough data, the implementation of BI can be failed no matter how good support from the management. So, before implementation, it is important to profile data first.

  • Second, there is a possibility of choosing unnecessary features. 

Therefore, you are suggested to really understand how BI works.

Make sure also to learn about details of features given so that you can just apply them to process data properly.

Benefits of BI Implementation


With features available in BI, it can give new strengths to our business as well as change our ways of running it.

Sure, its implementation also gives you some benefits. What are they?

First of all, the implementation of BI helps you to gain more accurate information.


Therefore, you can make business decisions based on data, not based on instinct.

Sure, if you think your instinct is good enough, you can combine both so that the result is greater.

Second, BI is known to be good in identifying new opportunities with information data given.


It is easier to gain new information about the chances and potentials that have been owned by your business so far.

This point is quite interesting anyway

"Many business owners and management teams often miss out on good chances since they just don’t realize that they are potential"

Third, BI is also helpful in processing the business management very well.


In business management, there are often pros and cons within the team causing some important decisions cannot be taken.

At least, this method can just help your team to find the better decision while removing the worse one without too many debates.

Fourth, solutions offered in BI tend to let you save more time.


Sure, this method is able to give you business reports that you need only in seconds.

You can just compare it with finding solutions manually.

Although in some cases this old method is more necessary, in many other cases, it is much better and more effective to use BI.

Lastly, it is about allocating the resources you have more accurately.


Undeniably, one of problems in a business is how the resource cannot be allocated and used well.

Therefore, they are just wasted and causing loss.

The presence of business intelligence simply makes sure that those risks will not happen in the future.

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